A taste of Philadelphia is coming to Cedar Falls this May. PepperJax Grill – Americas Best Philly is a new fast-casual restaurant that will serve the Cedar Valley community.
Its hard to find a place that features Philly cheese steaks in the Midwest, said Brendan Crowley, a PepperJax Grill partner.
PepperJax Grill is owned and operated by Restaurants, Inc., which also owns and operates HuHot Mongolian Grill.
Crowley said the HuHot in College Square Mall is doing well and has a great location. He said these points led him to believe PepperJax Grill would be successful in Cedar Falls.
Cedar Falls is a college-driven market and we really look to cater as well as capitalize on that, said Crowley.
Along with their famous Phillies, PepperJax Grill serves rice bowls, burritos, nachos and other dishes grilled and prepared in front of the patrons. With over 40 toppings and a signature sauce bar, patrons can customize every dish.
Id be all for it, said Bethany Nannenga, freshman elementary education major. I think Cedar Falls needs to keep bringing in businesses.
According to Crowley, the assembly-line style of serving promotes freshness and allows customers to create their own dishes. He based this on the practices of PepperJax Grills in other locations around the Midwest.
Its important for us to follow the cities were already invested in rather than disregard the successes weve had with them, Crowley said.
A PepperJax Grill will open in Iowa City around the same time the Cedar Falls restaurant will open.
Crowley said they are looking into student discounts and coupons but havent decided on anything yet. Nannenga said she would like to see more of such things and support for the UNI community in general.
PeppperJax has locations throughout Iowa, Kansas, Missouri, Nebraska and South Dakota. The new Cedar Falls location will be at 6719 University Ave.
